The other services that Xénos
Group is able to offer are:
LOCALISATION of advertising materials
PRODUCTION OF MULTINGUAL CATALOGUES
PRODUCTION AND POST-PRODUCTION of company videos
VOICE-OVER WORK - adaptation and editing of video text
What is localisation?
To break into new foreign markets, it is advisable to design
and produce sales and advertising material aimed specifically
and the target country. So it becomes vitally important not
only to know the language, with all the implications and cultural
differences that this involves, but above all the customs
and habits of the host country; especially given the conviction
that in order to “enter” a foreign country it
is necessary to respect it by adapting to its culture and
social organisation, so as to forge business relations that
are satisfying and clear on both parts. By localisation, we
therefore mean the rewriting of a text that takes into consideration
the target country: for instance in Muslim countries, the
sale of beef would not be proposed and a woman would never
conduct the negotiations. Xénos Group also extends
the localisation concept to:
The conducting of negotiations and customer care for the foreign
client;
The production of multilingual catalogues and company videos;
The dubbing of pre-existing texts
Voice-overs on new texts created on the request of the client.
INTERNATIONALISATION
Although the consulting approach is a distinguishing
feature of every sector of Xénos Group’s activities,
the Internationalisation Division undoubtedly performs the
main and very delicate task of assisting the SMEs in identifying
and choosing business strategies capable of enabling them
to present themselves as protagonists on the international
scene. By internationsation we mean a small or medium enterprise’s
penetration of new international markets. The research and
acquisition of these new markets, which in the third millenium
are gaining preeminent importance, requires a great deal of
effort in terms of research and development in the export
sector for Italian companies.
WE SPECIALISE
IN EASTERN MARKET
CONSULTING:
Why turn to Xénos Group?
Thanks to our many years of experience
in the language field and in overseas contacts, Xénos
Group’s consultation contribution can prove precious
for a company’s internationalisation and it is divided
into different stages:
The consultation stage
o Analysis of the client’s sales requirements, taking
into consideration the product and the possibile markets on
an international level
o Appraisal of the company concerned’s supply sustainability
in the new market
o Research and selection of ways to penetrate international
business environments
o Research and selection of national, EC, and foreign legal
and financial tools
The operational stage
o Assistance to the company during all stages of internationalisation,
including the study and launch of the Company’s image
aimed at the target Country
o Translation and localisation of advertising material
o Commercial assistance during the stages of negotiation and
drawing up of the business agreement
o Administrative and commercial assistance; customs procedures
o Taking care of relations with the acquired client
o Researching new markets
OTHER
SERVICES
LOCALISATION of advertising materials
